Marvelous Cream IMC Campaign Plan Competition 2/2011

Marvelous Cream IMC Campaign Plan Competition 2/2011

Awards Receiving: May 1, 2012 at Marvelous Cream Shop, Terminal 21



Marvelous Cream IMC Campaign Plan Competition is a part of MKT4849 IMC Campaign Planning’s semester project.  The objective of the competition is to allow the students to experience real-life case with real client and develop IMC campaign plan

based on solid research background.  In order to fulfill the course requirements, students are required to develop an original and creative IMC campaign project report and present it in class at the end of the semester.  Working in the groups, students were assumed to be working as a full-service advertising agency that had to compete with other agencies for proposing new IMC campaign plan for Reebok.   The proposed plan has to address the current problems and tap into opportunities.

 Marvelous Cream

The top management has a number of key objectives.


First, the top management aims to have an integrated and high impact campaign to increase brand awareness and increase store traffic.

Second, the top management aims to establish Marvelous Cream’s positioning in Thai consumers’ minds---Marvelous Cream, a premium ice-cream made from 100% Hokkaido milk and the best ingredients that bring you happiness and satisfaction.


From the total of 11 teams from section 401-403, there are three winning teams.  The three winning teams received the certificates and gift vouchers from Khun Ms. Phakwadee Makawatsakul.

Marvelous Five Team: Winner Prize

Marvelous Cream2


  1. Tidarat  Wongsahatakulchai
  2. Nuttapol  Rujiruangrot
  3. Kiartikarn  Sitthi-ampai
  4. Raveena  Balani
  5. Ratna  Narula


Creative Team: First Runner-Up Prize

Marvelous Cream3 

  1. Pantat  Puttachaiyong
  2. Ranee Aueanantakorn
  3. Chatchart Olarachin


  1. Kullapat Kijraksa
  2. Siwan Sittiwanichai

Satulight Team: Second Runner-Up Prize

  1. Arun Vijayakumar
  2. Thanathorn Suwannamai
  3. Voravit Koryuyong
  4. Nutthapon Fuangfoo
  5. Kittithad Tawisakulrat

Marvelous Cream4 

Reported by
Arpavadee Visetbhakdi
Department of Marketing
Martin de Tours School of Management and Economics


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